PERSO and HubSpot Sequences
PERSO does not replace HubSpot. It connects to it. HubSpot stays your record of every contact and deal. PERSO does the outreach around it, including the LinkedIn steps a sequence leaves to you.
Checked on 4 November 2026, against the pages listed under Sources.
Choose HubSpot Sequences if
- Your outreach is email only, and your team already lives in HubSpot.
- Email templates are enough for what you send.
Choose PERSO if
- LinkedIn is part of your outreach, and you want those steps done, not reminded.
- Every message should be written for one person, from what you already know about them.
- You want HubSpot kept up to date without typing it in.
Side by side
- What you need
- PERSOA PERSO seat. Works with HubSpot, and without a CRM too.
- HubSpot SequencesSales Hub or Service Hub, Professional or Enterprise, and an assigned Sales or Service seat.
- PERSOPERSO does the steps: profile view, like, connection request, messages, InMail and voice notes. An ordinary LinkedIn account is enough, Sales Navigator adds InMail.
- HubSpot SequencesInMail and connection request tasks, with the Sales Navigator integration. They remind you to send it yourself, and the text in the task is not filled in on LinkedIn for you.
- PERSOWritten for one person from their LinkedIn, your CRM and your past emails, sent from your mailbox after you approve it.
- HubSpot SequencesAutomated email steps and manual email tasks.
- When they reply
- PERSOEverything else for that person stops, and PERSO drafts your answer.
- HubSpot SequencesBy default, the contact is unenrolled when they reply to an email in the sequence.
How they work together
PERSO reads your HubSpot contacts and companies, including the company's fit and its owner, so it knows who is a customer and who is not. Existing customers are never put into a cold cadence.
New people you add in PERSO are created in HubSpot with company, job title and country. Every email PERSO sends, and every reply, is logged on the contact as a note.
Sources
Checked on 4 November 2026. Prices and features change; the linked pages are current. Spot something out of date? Write to us and we will correct it. lemlist, HubSpot, Waalaxy, HeyReach, Apollo, ChatGPT and Claude are trademarks of their owners. PERSO is not affiliated with or endorsed by them.
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