All comparisons
PERSO or Apollo?
Apollo is a sales platform built on its own database of 240M contacts, with sequences, a dialer and AI on top. PERSO has no database: it works from the people you already chose, writes every message for one of them, and does the LinkedIn steps itself.
Checked on 4 November 2026, against the pages listed under Sources.
Choose Apollo if
- You need to find new contacts, and want a large database to search.
- You want data, sequences, calls and pipeline in one platform.
- You want to start on a free plan, or pay less per seat.
Choose PERSO if
- You already know who to write to, from your CRM or a Sales Navigator list.
- You want the LinkedIn steps done for you, not reminders to do them.
- Every message should be written for one person and approved by you.
Side by side
PERSOApollo
- Price per seat
- PERSO€249 a month, or €207 a month billed yearly. Everything included.
- ApolloFree plan. Basic $49, Professional $79, Organization $119 (at least 3 seats), per seat per month, billed annually.
- Finding people
- PERSONo database. You add people from your CRM, a CSV or a Sales Navigator list. Addresses found and checked, included.
- Apollo240M contacts and 30M companies. Credits for emails, phone numbers and more, pooled across the team; unused credits expire each billing cycle.
- PERSOPERSO does the steps: profile view, like, connection request, messages, InMail and voice notes.
- ApolloLinkedIn tasks in a sequence: connection request, view profile, interact with post, send message. Apollo's help centre: they are completed by hand, and Apollo does not complete them for you.
- Writing
- PERSOEvery message written for one person, from their LinkedIn, your CRM and your past emails, in their language.
- ApolloEmail sequences, with AI features on Professional. LinkedIn messages written in the step, with variables such as first name, then copied into LinkedIn.
- Calls
- PERSONone. PERSO writes; you call.
- ApolloA dialer, with call recording on Professional.
- CRM
- PERSOHubSpot and Pipedrive today, Salesforce planned. Works without a CRM.
- ApolloSalesforce, HubSpot and other integrations.
Sources
Checked on 4 November 2026. Prices and features change; the linked pages are current. Spot something out of date? Write to us and we will correct it. lemlist, HubSpot, Waalaxy, HeyReach, Apollo, ChatGPT and Claude are trademarks of their owners. PERSO is not affiliated with or endorsed by them.
See it on your own prospects
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